Marketplace Pulse counts what everyone else guesses at.
Marketplace Pulse is an ecommerce intelligence firm. They publish research and data on Amazon, Walmart, eBay, Etsy and the rest of the marketplace economy.
Research first, opinion second
Written analysis on the open web, and the underlying data for the firms that need it.
Articles and research
Regular written analysis of how the marketplaces are actually behaving: seller counts, category shifts, platform changes and pricing.
Marketplace data
Structured data on brands, products, categories and sellers, gathered with their own software and licensed to operators, agencies and software firms.
Cited by the press
They list The Wall Street Journal, The New York Times, Bloomberg and CNBC among the outlets that quote their numbers.
Free to follow
The writing sits on the open site, with an email list for new work. You do not need an account to read it.
Why we partner with Marketplace Pulse
Amazon is full of people telling you what is happening. Marketplace Pulse goes and counts. When I want to know whether a trend is real or just loud, this is the first place I look.
Their stated position is simple: if there is data, look at the data, and if all you have is opinions, go and find some data. That is the same instinct we run on. We do not guess which reviews break Amazon’s rules, we read the policy and check the review against it.
There is no affiliate link on this page and nothing for us to earn. It is here because it is the best free reading in this industry.
Go look at the numbers
Read a few pieces before you take anybody’s word for what Amazon is doing this year. Ours included.