Partner
Equal Collective builds AI employees for Amazon teams.
Equal Collective builds AI agents for Amazon sellers, agencies and software companies. Their own description is AI plus a human in the loop, not an agent left running on its own.
Utsav Gudhaka is one of the co-founders.
Two named agents, one job each
They give each agent a name and a narrow remit, which is the part I like.
Jeff, the sales agent
Jeff runs outbound for agencies, coaches and software companies selling into the Amazon world. Sending and meeting booking sit with the agent.
Penny, the growth agent
Penny connects to your data sources, watches for revenue opportunities around the clock and adjusts strategy across the channels you sell on.
A person stays in the loop
The pitch is capacity without headcount, and a human reviews the work. That second half is the reason it is on this page.
Narrow agents, checked by a human
I build with this stuff every day, so I am a hard sell here. Most Amazon AI is a chatbot with a better landing page. Equal Collective is building agents that do one job and report to a person, and that is the only version of this that survives the day it gets something wrong.
It is how we work too. A human reads every review before we file anything, because Amazon does not reward a sloppy submission. If you run an agency and you are trying to add capacity without adding people, Utsav and the team are worth a call.
Add capacity without adding headcount
Book a call with them and ask the hard question first: what happens when the agent is wrong.
