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Why I (Danan) Built eCom Triage (and What I Learned)

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When I founded eCom Triage, I was looking to solve a problem I’d been grappling with for years: the constant disruptions and challenges Amazon sellers face when it comes to reviews and catalog health.

Here’s why I started this company, and what I’ve learned along the way.

The Problem

As an Amazon seller myself, I saw firsthand how easy it was for negative reviews—often unrelated to the product—to derail a business. I also noticed that Amazon wasn’t always clear or transparent when it came to catalog health issues. As a result, many sellers were operating blind, unaware of the issues damaging their businesses.

The Solution

I decided to build eCom Triage as a way to provide Amazon sellers with a clear, proactive approach to managing reviews and catalog health. By offering services that focus on the removal of invalid reviews and monitoring critical catalog issues, my team and I could help sellers protect their brands and improve their sales.

This has become our mission.

What I’ve Learned

What I’ve learned over the years is that the key to success is transparency and reliability. Sellers need to know what’s working and what isn’t, and they need tools that will help them fix problems before they snowball into bigger issues.

The Takeaway

At eCom Triage, our mission is simple: to help sellers identify and resolve issues that cost money. We do this by showing up with real value, not empty hype.

If you’re ready to take control of your Amazon business, we’re here to help.

Contact us at eCom Triage

Danan Coleman

Founder