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  • Amazon Lens Live: AI-Powered Shopping with Real-Time Scanning

    Amazon Lens Live: AI-Powered Shopping with Real-Time Scanning

    Amazon is once again raising the bar for online shopping with the launch of Lens Live, an AI-powered feature within the Amazon Shopping app. Combining real-time product scanning, visual search, and insights from Rufus, Amazon’s AI shopping assistant, Lens Live makes it faster and easier than ever for customers to discover, compare, and buy products.

    What Is Amazon Lens Live?

    Lens Live builds on the success of Amazon Lens, which already allowed users to search using photos or barcodes. Now, with Lens Live, the camera automatically scans items in real time and displays a swipeable carousel of product matches at the bottom of the screen.

    Shoppers can:

    • Focus on a specific product by tapping it in the camera view
    • Compare options instantly in the carousel
    • Add items to cart with a tap on the “+” icon
    • Save to wish lists by tapping the heart — all without leaving the camera

    This streamlined flow takes shoppers from inspiration to checkout in just a few taps.

    AI-Powered Insights with Rufus

    Lens Live integrates directly with Rufus, Amazon’s AI shopping assistant, to provide:

    • Quick product summaries highlighting key features
    • Suggested questions to ask while browsing
    • Fast, conversational answers about what makes a product stand out

      Instead of opening multiple tabs or scrolling through reviews, shoppers get relevant insights directly in the camera view, speeding up research and decision-making.

      How It Works Behind the Scenes

      Lens Live is powered by a sophisticated tech stack:

      • On-device computer vision models detect products in real time as customers pan their cameras.
      • Deep learning visual embedding models match the view against billions of Amazon products.
      • AWS services like Amazon OpenSearch and SageMaker enable large-scale machine learning deployment.

      This combination makes Lens Live both fast and accurate, with minimal effort required from the customer.

      Rollout and Availability

      Lens Live is now available to tens of millions of U.S. customers using the Amazon Shopping app on iOS. Amazon plans to roll it out to all U.S. customers in the coming months.

      Traditional Lens features — snapping a photo, uploading an image, or scanning a barcode — remain available for those who prefer them.

      Why Lens Live Matters for eCommerce

      Lens Live isn’t just another app feature. It’s a clear signal that the future of eCommerce is real-time, visual, and AI-driven.
      For retailers and brands, this means:

      • Discovery is becoming visual-first: customers expect to shop with their camera as easily as they do with a search bar.
      • AI is driving trust and efficiency: instant answers and insights reduce friction in the buying journey.
      • Speed matters: shoppers are more likely to convert when they can move from “see it” to “buy it” instantly.

      Brands that adapt early to these changes will be better positioned to meet rising customer expectations.

      Conclusion

      Amazon Lens Live represents a new frontier in digital retail: shopping that is instant, intelligent, and interactive. By combining visual search, real-time product matching, and AI-powered insights, Amazon is redefining what customers expect from online shopping.

      For eCommerce leaders, the lesson is clear: the future of retail will be visual, conversational, and AI-powered — and the time to adapt is now.

      Source:

      https://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus

      Kamal Hosen

    1. Amazon Steps Up Fight Against Fake Reviews After UK Watchdog Investigation

      Amazon Steps Up Fight Against Fake Reviews After UK Watchdog Investigation

      Amazon has pledged to intensify its efforts to combat fake reviews on its platform following a four-year investigation by the UK’s Competition and Markets Authority (CMA). The tech giant will implement measures including sanctioning British businesses that use fraudulent posts to enhance their ratings and banning users who repeatedly submit fake reviews. The agreement also addresses ‘catalog abuse,’ where sellers misuse reviews from unrelated top-performing products to deceive customers. These commitments aim to strengthen Amazon’s detection and removal processes for inauthentic reviews.

      What This Means for E-Commerce Sellers

      I have mixed feelings on this. 

      On the one hand, review manipulation SHOULD be quelled and those guilty of it should be reprimanded. Not all sellers do it to manipulate the system, some feel that they HAVE to do it in order to even be able to make a sale. Does that make it right? No.

      On the other hand, I believe that the hammer will only drop harder on those deemed guilty of review manipulation. Just because Amazon says you’re guilty doesn’t mean you are… For e-commerce businesses it is of even greater importance you maintain authentic customer reviews. I know of several companies out there that can get your reviews, it’s playing with fire in my opinion.

      Sellers should review their current practices to ensure compliance with the new guidelines. This includes refraining from incentivizing reviews, ensuring that product listings accurately represent the items being sold, and monitoring for any unauthorized or suspicious review activity

      Steps to Ensure Compliance

      1. Audit Your Reviews: Regularly monitor your product reviews for any signs of inauthenticity or manipulation.
      2. Avoid Incentivizing Reviews: Do not offer discounts, free products, or other incentives in exchange for positive reviews.
      3. Educate Your Team: Ensure that all members of your team understand the importance of authentic reviews and the potential consequences of non-compliance.
      4. Report Suspicious Activity: If you notice any suspicious review activity on your products, report it to Amazon promptly.

      By adhering to these practices, e-commerce sellers can maintain the integrity of their product listings and build trust with consumers.

      Conclusion

      Amazon’s commitment to combating fake reviews marks a significant step toward ensuring a fair and transparent e-commerce environment. For sellers, this is a timely reminder to prioritize authenticity and compliance in all aspects of their operations. Staying informed about regulatory changes and proactively addressing potential issues will be key to long-term success in the evolving digital marketplace.

      Sources:
      theguardian.com+7usnews.com+7uk.news.yahoo.com+7
      techxplore.com+20gov.uk+20reuters.com+20

      Kamal Hosen

    2. Stop Being Ignored By Amazon Support: Grab This FREE Guide

      Stop Being Ignored By Amazon Support: Grab This FREE Guide

      Let’s be real – we’ve all been there. Critical listing issues suddenly appear, inventory gets stuck in limbo, or your account faces mysterious restrictions. And what does Seller Support offer? 

      Another useless copy-paste response that has nothing to do with your actual problem, while your sales and metrics continue to suffer.

      This week, we’re sharing a game-changer from our friends at Seller Candy. After handling 10,000+ support cases over 5 years, they’ve created the Technical Problem Solver’s Guide to Amazon Seller Central with solutions that actually work.

      Inside you’ll find:

      ➨ Case structures that get routed to the right team immediately

      ➨ Strategic escalation protocols that get results

      ➨ “Magic phrases” that get urgent issues addressed

      Don’t waste hours fighting the system. Keep this FREE guide handy as your emergency toolkit for when Amazon throws a curveball your way.

      A Technical Problem Solvers Guide to Amazon Seller Central 1 3 1

      Kamal Hosen

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