INSIDE THIS ISSUE
News from the Seller Community
Get the latest must-know info on Policy & Tactics, AI, plus Review news from the world of eCommerce.
From the eCom Growth Show Podcast
From context-aware ad optimization to Model Context Protocol (MCP), AI is changing Amazon PPC. Here’s how.
Upcoming eCom Events
What not to miss, plus what’s coming next.
Black Hat Watch
When a competitor’s WhatsApp group found a client’s listing, we had to discover a better way to handle a negative-review onslaught.
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News from the Seller Community
Policy & Tactics
I ran a real test years ago: I watched Amazon incrementally lower its own price on a product until it pushed me clean out of the Buy Box.
Amazon isn’t just your marketplace, it’s sometimes your competitor, and it has a fee-free advantage you’ll never have.
That doesn’t mean panic, it means build your brand and your off-Amazon traffic so no single platform decision can take your business out in a week.
Tip: The sellers who survive the next few years won’t be the ones with the lowest price, they’ll be the ones nobody can undercut into oblivion.
AI
E-commerce entrepreneurs are increasingly leveraging AI to scale operations and gain a competitive edge. Some employ dozens of AI agents to monitor listings, ads, and market trends, complementing human staff.
AI provides an “unfair advantage”, with many sellers adopting tools for tasks like listing optimization, which can now take minutes instead of days. AI also enhances pay-per-click advertising, and optimizes inventory management.
However, experts caution against full reliance on AI, emphasizing the need for human oversight and “guardrails” to prevent costly errors. AI can still make mistakes, especially in critical financial or account-altering decisions.
Have you brought AI into your workflow yet?
Read More at Forbes (and see this week’s episode of The eCom Growth Show below)
Reviews
This month one seller’s team filed 57 review removal requests. Amazon approved one.
If your removal rate has quietly dropped off a cliff, you’re not imagining it. The pipeline has genuinely slowed down. That doesn’t mean you should stop fighting fraudulent reviews, and it isn’t cause for despair.
What it means is that you need a sharper case and more patience per review than you did six months ago. We’re seeing this across accounts right now, and it’s reshaping how we escalate.
A partner like eCom Triage can handle this headache for you.
From the eCom Growth Show Podcast
Episode #84
Agents and MCP: The Future of Amazon Selling
In this episode of The eCom Growth Show, Danan Coleman talks with Jaimin Patel, founder and CEO of Aakaar AI, about what the next generation of AI-powered Amazon selling actually looks like.
AI is already everywhere in eCommerce software, but Jaimin argues that adding a chatbot or automating PPC rules isn’t the same as building a truly agentic system. The bigger opportunity lies in AI agents that can understand context, reason through decisions, learn from outcomes, and take action across an Amazon business.
From context-aware advertising optimization to Model Context Protocol (MCP), Jaimin explains how these technologies could fundamentally change the way sellers analyze data, manage campaigns, optimize listings, and build workflows.
Click the Play button above to watch.
For our full selection of episodes click here 👇
[ THE ECOM GROWTH SHOW ] (https://ecomgrowth.show/)
Upcoming eCom Events
MDS Summit Singapore (Aug 23-26)
Million Dollar Sellers’ flagship annual gathering.
ASD Market Week (Aug 25-27)
ASD Market Week August 2026 is the largest wholesale retail merchandise tradeshow in the United States, connecting retailers, ecommerce sellers, distributors, and buyers with more than 1,800 vendors across 19+ product categories.
Top Dog Summit (Sep 8-10)
An exclusive, hands-on event for seven-figure Amazon sellers and ecommerce operators.
Amazon Accelerate (Sep 22-24)
The largest Amazon Seller event in the US bringing sellers from all over the world. And I (Danan) will have the list of parties on the event listing soon!
For a full list of industry events visit Ecom.Events:
[ Ecom.Events ]
Black Hat Watch
When a Competitor’s WhatsApp Group Finds Your Listing
Picture waking up to a cluster of one-star reviews that all landed within hours of each other, on the same SKU, with the same vague complaints.
What Happened
This month one client discovered an overnight rise in their negative review count, with the brand’s flagship product being hit by a coordinated wave of fraudulent reviews.
The reviews were then traced back to a competitor.
The Twist
It was later learned the criminal barrage had been unleashed by members of the competitor’s WhatsApp group. That gave us a point of attack, which was good, but the twist is this:
Amazon’s own anti-scraping defenses now cap legitimate review-removal teams to a weekly cadence. Meaning what used to take four touchpoints to escalate a fraudulent review now takes five or more.
It’s a bit like the fire department needing a permit renewed every week just to keep responding to the same address.
What We Learned
On the client side, if you’re not logging context, screenshots and proof the moment a suspicious review lands, you’re handing your future self (or your future review-removal team) a much harder case to build.
So grab that info as soon as you see the fraudulent review hit.
If I end up helping you, it will allow my company to get results that much faster, and be that much more effective.
At eCom Triage we find and remove these negative reviews.
See how we can help.
