Amazon agencies have long faced and managed the complexities of managing thousands of SKUs and multiple clients. I believe that the need for effective account monitoring tools has never been greater. Amazon has become more complicated, added more rules and made more changes that could negatively impact sellers. Traditional systems, while useful for individual sellers, often fall short at the agency level. Suppressed listings, orphaned ASINs (and reviews), shifts in review sentiment can erode client trust and impact profitability if not addressed promptly. Thankfully, artificial intelligence (AI) is transforming how agencies tackle these challenges.
Simon Ellicott recently highlighted this shift in his insightful post, “ACCOUNT MONITORING: Why AI Driven Solutions are the Future for Amazon Agencies in 2025.” Simon underscores the pressing need for AI-driven tools tailored to agency-specific needs, emphasizing their potential to revolutionize account monitoring. His perspective perfectly aligns with why Marc Pfeiffer and I created Catalog Defender: to provide Amazon agencies with a simple, intelligent solution designed to be scaled to thousands of ASINs and brands. The intention is to streamline the detection and notification system to allow agencies to become proactive in the management of their client’s brands.
The Challenges of Traditional Monitoring Tools for Agencies
Traditional account monitoring solutions often fall into two categories:
- Overpriced and Underwhelming: Tools built for individual sellers struggle to handle the scale of agency operations without becoming prohibitively expensive.
- Alert fatigue: Many tools flag and notify you of SO MANY issues that you get fatigued and just ignore them. When a major issue occurs, it just blends in with the rest
- Reactive, Not Proactive: Most tools only alert you of the issue and that’s that. There is no database of knowledge or links to a partner that can help with the resolution
For agencies managing multiple clients, these limitations result in inefficiencies and the risk of clients noticing problems before the agency does. As Simon aptly put it, this gap can undermine an agency’s value proposition.
AI-Powered Solutions: A Game Changer
AI offers a smarter, scalable approach to account monitoring. Here’s how:
- Real-Time Alerts: AI systems like Catalog Defender monitor vast datasets across multiple accounts, flagging issues such as suppressed listings or price discrepancies in real time. This ensures agencies stay ahead of potential problems.
- Efficiency and Cost-Effectiveness: By automating these routine tasks, AI reduces the need for manual oversight, allowing account managers to focus on strategic initiatives. This not only lowers operational costs but also increases client satisfaction.
- Proactive Risk Mitigation: Imagine a system that detects issues and every day your team has a punch list of issues to resolve. That’s Catalog Defender.
Catalog Defender: Designed for Amazon Agencies
When Marc and I developed Catalog Defender, we had one goal: to empower Amazon agencies with an AI-driven tool built for their unique challenges. Unlike traditional systems, Catalog Defender scales seamlessly across multiple accounts, providing tailored alerts and actionable insights. Our focus on proactive management ensures that agencies are always one step ahead, delivering exceptional service to their clients.
Closing Thoughts
AI is no longer a nice-to-have; it’s a necessity for Amazon agencies striving to stay competitive in 2025 and beyond. As Simon Ellicott pointed out, the shift toward AI-driven account monitoring is fueled by the need for efficiency and risk mitigation. Catalog Defender embodies this transformation, offering a powerful solution to the challenges agencies face today.
To learn more about how Catalog Defender can revolutionize your agency’s account monitoring, get in touch with us. Together, we can build a future where your team’s value proposition is undeniable.

